
Hermès Unusual Tunes Installation
At the height of the Olympics season, Nike set out to energize the running community in Singapore. We launched a guerrilla store at Peranakan Place, a heritage site in the heart of town.
Lasting for a limited three weeks, the store showcased the latest innovations available to athletes, and served as an exclusive launch-pad for new products. The focus was also to inspire engagement within “GAME ON, WORLD”, a social platform where athletes worldwide could compete against each other.
With frequent runs and workshops organized in the vicinity, Nike super-charged local athletes to take running to the next level. People could part various Nike+ Challenges at the venue and one of those was to compete in the total miles ran within the South East Asia region. There were synced treadmills that were hard-wired with animations which changed based on runners’ speed. The multiple stations allowed for instantaneous Nike+ product demonstration and engagement. Agency: Kinetic
Awards:
One Show Design | Merit - Spatial Design/Indoor Spaces
Creative Circle Awards | Gold, Silver
Hermès Unusual Tunes Installation
ToToToday iOS App
Tokyobike Carol-Ring Robots
ASOCIAL iPhone App
Kinetic V5 Website
Maki-San Website + Animation Editor
Nike Game On World
Pop-up Store
Singapore: Inside Out
Tokyobike D.I.Y. Promo
Prop Fiction Zine
Forget Me Not Project
ByeBuyMe Live Charity Auction
Uu 3D Custom Figurines
Gif Film Festival + Movie Maker App
Maki-San shop-front video
Maki-San X'mas
Gobble Gobble Game
Hello Mankind
Nike Goddess 5K
Nike RunBuddyRun App
Kinetic Fanzine Vol.2 + Vol.3
F&N Beatfreq Music Maker App
F&N Bullet-time Photobooth
MINI Screensaver
Neonsound Website
Puma Microsite
Nike Trackball Installation
Nike Football Touchscreen
Nike City of Gold Campaign
Wieden+Kennedy Website
Hooky Game
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