Nike Game On World Pop Up Store

Nike Game On World



At the height of the Olympics season, Nike set out to energize the running community in Singapore. We launched a guerrilla store at Peranakan Place, a heritage site in the heart of town.

Lasting for a limited three weeks, the store showcased the latest innovations available to athletes, and served as an exclusive launch-pad for new products. The focus was also to inspire engagement within “GAME ON, WORLD”, a social platform where athletes worldwide could compete against each other.

With frequent runs and workshops organized in the vicinity, Nike super-charged local athletes to take running to the next level. People could part various Nike+ Challenges at the venue and one of those was to compete in the total miles ran within the South East Asia region. There were synced treadmills that were hard-wired with animations which changed based on runners’ speed. The multiple stations allowed for instantaneous Nike+ product demonstration and engagement. Agency: Kinetic

Awards:
One Show Design | Merit - Spatial Design/Indoor Spaces
Creative Circle Awards | Gold, Silver

Selected Work

Hermès Unusual Tunes Installation

ToToToday iOS App

Tokyobike Carol-Ring Robots

ASOCIAL iPhone App

Kinetic V5 Website

Maki-San Website + Animation Editor

Nike Game On World
Pop-up Store

Singapore: Inside Out

Tokyobike D.I.Y. Promo

Prop Fiction Zine

Forget Me Not Project

ByeBuyMe Live Charity Auction

Uu 3D Custom Figurines

Gif Film Festival + Movie Maker App

Maki-San shop-front video

Maki-San X'mas
Gobble Gobble Game

Hello Mankind

Nike Goddess 5K

Nike RunBuddyRun App

Kinetic Fanzine Vol.2 + Vol.3

F&N Beatfreq Music Maker App

F&N Bullet-time Photobooth

MINI Screensaver

Neonsound Website

Puma Microsite

Nike Trackball Installation

Nike Football Touchscreen

Nike City of Gold Campaign

Wieden+Kennedy Website

Hooky Game

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