Creative Profile

Fetish Lab is a global creative collective that produces audacious brand communications and interactive experiences for people who hate advertising.

Jack Tan(Creative Director) is the founder of Fetish Lab and ever since its inception in 2014, Fetish is rooted in synthesising work that is audacious, irreverent yet relevant. Creating experiences that are worth telling stories can liberate a brand and in turn helping our clients drive business - this has always been the approach in all Fetish's work and thinking. Furthermore, we are in an exciting time to innovate through technology led by creativity.

He has collaborated with various global brands such as Hermès, Nike, Tokyobike, Kinetic and Wieden+Kennedy. He has over 60 industry awards including Cannes Lions, Creative Circle, Clio, D&AD, One Show, Spikes, Webby, YoungGuns and the Favourite Website Awards.

 


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