Creative Profile

Fetish Lab is a global creative collective that produces audacious brand communications and interactive experiences for people who hate advertising.

Jack Tan is the Creative Director/Co-founder of Fetish and ever since its inception, Fetish is rooted in synthesising work that is irreverent yet relevant. Crafting experiences that are worth telling stories about can liberate a brand and in turn helping our partners drive business - this has always been the approach in all Fetish's work and thinking. Furthermore, we are in an exciting time to innovate through technology led by creativity.

He has collaborated with various global brands such as Hermès, Nike, Tokyobike, Kinetic and Wieden+Kennedy. He has over 60 industry awards including Cannes Lions, Creative Circle, Clio, D&AD, One Show, Spikes, Webby, YoungGuns and the Favourite Website Awards.



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